MARSHAL.
Creative Yield Report

Birdie Co Audit Results

87 assets analyzed · Personal Safety / Beauty DTC · March 23, 2026

Creative Yield

34%

Deployed ÷ Produced

CPAA

$42.50

Cost per activated asset

Total Assets

87

In your creative library

Deployed

12

Currently live

What You Told Us vs What We Found

Your answers from the Creative Yield Score, compared to what the data shows

L1·Visibilitygap found
You said
“Assets sit in Slack threads until someone asks.”
The data
Over half your creative library is invisible. 87 assets tracked vs an estimated 150–200 total across drives, emails, and Slack threads. When your media buyer asks "do we have a testimonial video for the Alarm?" — nobody knows without digging.
L2·Controldata confirms
You said
“It depends — sometimes days, sometimes never.”
The data
Your data confirms this. 23 approved assets have been sitting idle for an average of 14 days. Only 14% of assets complete the journey from intake to deployment. Creative gets made but never makes it to market.
L3·Productivitydata confirms
You said
“Whoever asks loudest gets creative next.”
The data
With a 34% Creative Yield Rate, you're producing 3 assets for every 1 that gets used. The DTC average is 45%. You're either over-producing or under-deploying — and without a production plan, there's no way to know which.
L4·Contributiongap found
You said
“You know which ads perform, but not which investments pay off.”
The data
Your deployed creative returns 2.8x ROAS — solid. But 12 assets are driving all performance. That's massive concentration risk. You're one fatigued ad away from a bad month, and you can't see it coming.
L5·Planningdata confirms
You said
“You don't plan — you react.”
The data
38% of your product × format combinations have coverage. Your top-selling SKU has zero short-form video — the highest-converting format in DTC. You're scaling ad spend without the creative variety to test into new audiences.

Key Findings

  • 66% of assets never reach deployment — 2 out of 3 creatives are wasted investment
  • 23 approved assets sitting idle for an average of 14 days — ready to deploy but untouched
  • No UGC video content for your top-selling SKU (Birdie Alarm) — the format with highest ROAS across DTC
  • You have 4 of 8 major creative formats — missing Reel-Native, Long Video, Carousel, and GIF formats that top DTC brands test across
  • Your UGC ratio is 25% of total library — top-performing DTC brands average 40-50% UGC content
  • 5 creative sources identified (Agency, UGC, Photo Studio, Internal, Influencer) — do you know which partner delivers the highest deployment rate?

Creative Operations Maturity

How your creative operations stack up across 5 levels

1

Track

Needs Work

Do you know what creative exists?

45
PoorNeeds WorkAverageGoodExcellent

You have 87 assets tracked. Based on your ad spend and product catalog, you likely have 150-200 total creatives across drives, emails, and Slack threads. Over half your creative library is invisible — when your media buyer asks "do we have a testimonial video for the Alarm?" nobody knows without digging.

Upload your remaining ~100 assets. Marshal classifies them automatically in minutes — no manual tagging required.

2

Control

Poor

Do you control the flow from done to live?

18
PoorNeeds WorkAverageGoodExcellent

Only 14% of your assets complete the workflow from intake to deployment. 23 assets are approved and ready to go, but have been sitting untouched for an average of 14 days. Your pipeline has a deployment bottleneck — creative gets made but never makes it to market.

Deploy the 23 idle approved assets this week. That alone recovers $977 in wasted creative investment.

3

Measure

Needs Work

What % of spend becomes a live asset?

34
PoorNeeds WorkAverageGoodExcellent

Your Creative Yield Rate is 34% — for every $3 you invest in creative production, $2 worth never gets used. The DTC average is 45%. You're creating content faster than you can activate it, which means you're either over-producing or under-deploying.

Shift from "make more" to "use what you have." Review and deploy existing inventory before commissioning new work.

4

Value

Average

Can you tie creative to revenue?

56
PoorNeeds WorkAverageGoodExcellent

Your deployed creative returns 2.8x ROAS — solid. But only 12 assets out of 87 are driving all performance. That's massive concentration risk. One underperforming ad or a creative fatigue cycle away from a bad month.

Diversify your active creative set. You need 25-30 deployed assets across formats to absorb testing cycles and audience rotation.

5

Forecast

Needs Work

Do you know what you'll need next month?

38
PoorNeeds WorkAverageGoodExcellent

You have content for 38% of your product × format combinations. Your top-selling SKU has zero short-form video — the highest-converting DTC format. You're scaling ad spend but without the creative variety to test into new audiences.

Prioritize the 4 high-impact gaps identified below. Start with UGC video for Birdie Alarm — it's the single highest-leverage creative investment you can make.

6

Allocate

🔒 Not Measurable

Are you investing based on data?

—

Portfolio optimization requires mature data across L1-L5. This level measures whether budget allocation decisions are driven by creative performance data.

Build toward L6 by achieving L3 (CYR tracking) and connecting ad platforms (L4). Portfolio Yield analysis becomes available when both creative and performance data are linked.

What's Missing

Your best seller has no videohigh

Birdie Alarm drives 60% of revenue but has zero UGC, zero short-form video, and zero testimonial content. You're running Meta at 2.7x ROAS with only static images — adding video typically lifts DTC ROAS by 40-80%. Three :15 UGC testimonials would cost $1,500-3,000 and could push ROAS above 4x.

New product launched without a creative kithigh

Birdie Carry-All has 2 total assets. A minimum viable launch kit needs 8: 3 static variants, 2 short videos (UGC + product demo), 1 carousel, 1 Reel-native, 1 lifestyle. You're spending media dollars without creative variety to test — every dollar spent on a single ad is a dollar wasted on learning nothing.

Email creative hasn't changed since launchmedium

Klaviyo generates $3,200/mo revenue with the same 4 hero images on rotation since day one. Quarterly creative refreshes increase email revenue by 15-25% based on DTC benchmarks — that's $480-800/mo you're leaving on the table with zero additional ad spend.

No social proof content in a trust categorymedium

Zero before-and-after, zero competitive comparison, zero carousel testimonials. Personal safety is fundamentally a trust category — customers need to believe the product works before they buy. Social proof content drives 2-3x higher conversion rates in the consideration phase.

Asset Breakdown

By Format

Static
34 (39%)
Short Video (<15s)
18 (21%)
Mid Video (15-60s)
12 (14%)
Carousel
8 (9%)
Reel-Native
6 (7%)
Long Video (60s+)
4 (5%)
GIF
3 (3%)
Raw/PSD
2 (2%)

By Source

Agency
31 (36%)
UGC Creator
22 (25%)
Photo Studio
18 (21%)
Internal
12 (14%)
Influencer
4 (5%)
What Marshal UnlocksFull Engagement

This report shows what's happening in your creative pipeline. With a full Marshal engagement, we go further — scoring Portfolio Yield to show you exactly which vendors, formats, and concepts drive revenue and which ones you should stop investing in.

→Which of your 5 creative sources (Agency, UGC, Photo Studio, Internal, Influencer) delivers the best return on creative spend?
→Are your static images or videos driving more revenue per dollar invested?
→A quarterly production plan with Required Volume targets for Birdie Alarm, Carry-All, and your emerging SKUs — by format and channel.
🔒
Portfolio Yield
ROCS segmented by format, concept, and vendor — available with full Marshal engagement

We identified 4 high-impact gaps in your creative pipeline.

Book a 30-minute call to see the production plan that closes them.

See the Plan →
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Creative Supply Chain Management